Showing posts with label dropsmic. Show all posts
Showing posts with label dropsmic. Show all posts
Wednesday, May 1, 2013
Wild Letterforms Appeared!
Thursday, April 25, 2013
Promotional flyer/poster for DK.
Show flyer:
Poster:
Tuesday, April 23, 2013
Friday, April 12, 2013
Monday, March 18, 2013
"Yes We Cannabis" Infographic Campaign - Complete!
Since I'm completed this project, I might as well talk a bit about each piece/show the final work. Just maybe.
Visually representing an extensive call-to-action, the infographic poster is the main hub/source of information for the Infographic Campaign. Consistent with the rest of the pieces, the main banner stays close to the top and leads the viewer down into the information. Each US map is shaded according to the information pertaining to it, whether percentage shading or shading based on the relevant states. The Annual Deaths section is laid across a single blade from the marijuana plant vector, showcasing a use of icon-based info display. From there comes the monetary-based information, accented by physical dollar bills. The icons lead to further information regarding each particular spending section. The Caduceus icon immediately relates the viewer to health issues, some of which are represented in each “branch” of the graphic. Below it is a simplified graph representing the legalization vote over a span of 40+ years. Then of course, the call to action and source logo. The color scheme overall gives an organic feel, not psychedelic - this is due to the campaign being marketed to middle-aged non-smokers as opposed to those who often partake.
The bus wrap needed to be short, sweet, but glaring. One major important fact, accented by the larger, bolder font, headlines one side, as the banner and call-to-action remain on the other side. The color scheme remains organic and consistent.
While there were multiple size dimensions available for the bus shelter poster (the largest standard being 48x70), I decided to go with a classic 27x41 size, the same size as standard movie posters. The content of this poster contains a bit more reading than any other piece, due to the fact that more time would be available to read the piece (waiting for a bus can take quite a while, you know!).
The ad follows the standard of a full-size print for newspaper. As this was a taller image, I decided to take the originally-horizontal US maps from the infographic and spaced them out evenly and vertically.
The magazine ad is short and simple, but consistent. One section from the infographic has become the main focus of the ad, leaving a powerful message as the viewer flips through the magazine itself.
Utilizing the icons from the Annual Deaths section of the main poster, each frame of the digital billboard remains focused on one certain drug, leading up to the call-to-action. The typography is big, bold, short and sweet; easy-to-read for those passing by.
Various promotional items were created, again not targetting the smokers themselves, but others. A t-shirt is a no-brainer, and the color scheme remains the same throughout. The bumper sticker is a die-cut from the banner featured on the rest of the pieces. A hemp totebag seemed like a practical use for what was being represented, and keeping the call-to-action on it was the best bet.
That's all for now.
Visually representing an extensive call-to-action, the infographic poster is the main hub/source of information for the Infographic Campaign. Consistent with the rest of the pieces, the main banner stays close to the top and leads the viewer down into the information. Each US map is shaded according to the information pertaining to it, whether percentage shading or shading based on the relevant states. The Annual Deaths section is laid across a single blade from the marijuana plant vector, showcasing a use of icon-based info display. From there comes the monetary-based information, accented by physical dollar bills. The icons lead to further information regarding each particular spending section. The Caduceus icon immediately relates the viewer to health issues, some of which are represented in each “branch” of the graphic. Below it is a simplified graph representing the legalization vote over a span of 40+ years. Then of course, the call to action and source logo. The color scheme overall gives an organic feel, not psychedelic - this is due to the campaign being marketed to middle-aged non-smokers as opposed to those who often partake.
The bus wrap needed to be short, sweet, but glaring. One major important fact, accented by the larger, bolder font, headlines one side, as the banner and call-to-action remain on the other side. The color scheme remains organic and consistent.
While there were multiple size dimensions available for the bus shelter poster (the largest standard being 48x70), I decided to go with a classic 27x41 size, the same size as standard movie posters. The content of this poster contains a bit more reading than any other piece, due to the fact that more time would be available to read the piece (waiting for a bus can take quite a while, you know!).
The ad follows the standard of a full-size print for newspaper. As this was a taller image, I decided to take the originally-horizontal US maps from the infographic and spaced them out evenly and vertically.
The magazine ad is short and simple, but consistent. One section from the infographic has become the main focus of the ad, leaving a powerful message as the viewer flips through the magazine itself.
Utilizing the icons from the Annual Deaths section of the main poster, each frame of the digital billboard remains focused on one certain drug, leading up to the call-to-action. The typography is big, bold, short and sweet; easy-to-read for those passing by.
Various promotional items were created, again not targetting the smokers themselves, but others. A t-shirt is a no-brainer, and the color scheme remains the same throughout. The bumper sticker is a die-cut from the banner featured on the rest of the pieces. A hemp totebag seemed like a practical use for what was being represented, and keeping the call-to-action on it was the best bet.
That's all for now.
Monday, March 4, 2013
That's just like, your opinion, man.
Sometimes stepping away from the computer can be great for a designer. Hell, the idea is listed on every "20-something blurbs about what the fuck do to as a graphic designer when you're sucking creative shit through a straw". Ya know, take a walk outside, feel the world, see it in all it's glory, and relax. New perspectives and all that. Does it always help? Sometimes it may not be new at all; it could be something familiar you just weren't recognizing or thinking of. Maybe that will work.
Either way, that has NOTHING to do with my redesigning of my entire project, but here's some progress~!
First is the Bus Stop Poster (once upon a time my incredibly wordy infographic that made much more sense as a bus stop poster). Updated it with a hemp texture, some font changes, etc. The texture carries over to the other pieces for consistency.
Next is the billboard, using icons from the full infographic (more on that below) as background elements behind the main focus, the data represented... in cool GIF format!
The bus wrap, sharing some data from the main piece and the textures of the others. "Woah".
And of course, I am working on the main piece, but it is far from completion. A sample of one of the elements from it:
That's all for now.
Either way, that has NOTHING to do with my redesigning of my entire project, but here's some progress~!
First is the Bus Stop Poster (once upon a time my incredibly wordy infographic that made much more sense as a bus stop poster). Updated it with a hemp texture, some font changes, etc. The texture carries over to the other pieces for consistency.
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