Visually representing an extensive call-to-action, the infographic poster is the main hub/source of information for the Infographic Campaign. Consistent with the rest of the pieces, the main banner stays close to the top and leads the viewer down into the information. Each US map is shaded according to the information pertaining to it, whether percentage shading or shading based on the relevant states. The Annual Deaths section is laid across a single blade from the marijuana plant vector, showcasing a use of icon-based info display. From there comes the monetary-based information, accented by physical dollar bills. The icons lead to further information regarding each particular spending section. The Caduceus icon immediately relates the viewer to health issues, some of which are represented in each “branch” of the graphic. Below it is a simplified graph representing the legalization vote over a span of 40+ years. Then of course, the call to action and source logo. The color scheme overall gives an organic feel, not psychedelic - this is due to the campaign being marketed to middle-aged non-smokers as opposed to those who often partake.
The bus wrap needed to be short, sweet, but glaring. One major important fact, accented by the larger, bolder font, headlines one side, as the banner and call-to-action remain on the other side. The color scheme remains organic and consistent.
While there were multiple size dimensions available for the bus shelter poster (the largest standard being 48x70), I decided to go with a classic 27x41 size, the same size as standard movie posters. The content of this poster contains a bit more reading than any other piece, due to the fact that more time would be available to read the piece (waiting for a bus can take quite a while, you know!).
The ad follows the standard of a full-size print for newspaper. As this was a taller image, I decided to take the originally-horizontal US maps from the infographic and spaced them out evenly and vertically.
The magazine ad is short and simple, but consistent. One section from the infographic has become the main focus of the ad, leaving a powerful message as the viewer flips through the magazine itself.
Utilizing the icons from the Annual Deaths section of the main poster, each frame of the digital billboard remains focused on one certain drug, leading up to the call-to-action. The typography is big, bold, short and sweet; easy-to-read for those passing by.
Various promotional items were created, again not targetting the smokers themselves, but others. A t-shirt is a no-brainer, and the color scheme remains the same throughout. The bumper sticker is a die-cut from the banner featured on the rest of the pieces. A hemp totebag seemed like a practical use for what was being represented, and keeping the call-to-action on it was the best bet.
That's all for now.
No comments:
Post a Comment