Wednesday, November 14, 2012

It lives, it breathes.

So I've decided to go ahead and update here and there. Maybe once a week, maybe more. I feel as if this is something I can do to help share my thoughts and ideas as they go along, wherever and whenever my mind decides to churn out something. Today was a final critique for a project in my Typography II class, where we were to create a set of 4 posters/mailers for the Lyceum and Visual Arts Department to exact specifications. The idea behind this poster/mailer series was to create a mail-ready brochure that was not only informational, but also visually pleasing, featuring a full fold-out poster on the opposite side. Each poster was to represent one of the following design styles: Seperation, Fusion, Fragmentation, and Inversion. While the artwork didn’t necessarily need to connect to either the Lyceum or the Visual Arts Department exactly, I felt that implementing qualities of both (both in a musical and artistic sense) would intrigue various demographics.

The first poster (English, Fragmentation) featured databent imagery and a focus on the building blocks of pixels (carrying over to the informational side with the focus on block-like layouts). It took me 52 tries to make the databending work exactly how I wanted.

The second poster (Italian, Fusion) is clean and concise, with a sense of form that flows to the opposite side as the poster is physically turned around. The fusion of type along the neck of the violin leads the viewer straight down the middle.

The third poster (French, Inversion) uses a perspective-shifting image of piano keys and a splash of color to create almost a “ghosting effect”, inspired by researching various French music posters (which ultimately led to dance club posters). The focus on the key imagery also appears on the backside, featuring various Lyceum/Visual Art imagery in the keys themselves.

The fourth (Spanish, Separation) was meant as a collage-like piece, feeling slightly crude but eye-popping enough to gain attention. The scrapbook, custom feel appears on the informational side as well, where the images are seemingly scattered about and stacked.

I did not upload any of the backs, as I feel they may need a bit more refinement, but the fronts should suffice.

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